BSA 131 Week 7: TVC Clients

In this week's class, we were all approached by five potential clients that are a non profitable organisation. They came and told us their problems, promotional needs, and their target audiences.

Invercargill Toy Library
A toy library that aims to rent toys out for hire to kids from the age of 6 months to school age.
Toys are categorized by age and is run by volunteers.
Struggles to get public notice (Public not knowing what they are/they do)
Needs larger clientele
More volunteers needed
Target Audience: Parents

Parent to Parent Southland

A organisation that helps family that are affected with disability.
Provides free and confidential support. Offers workshop, training and training camp to parents who needs help.
Struggles with publicity (Public often mistaken them for a parenting service organisation)
Target Audiences: Pre-schools/Schools, Parents of Disabled children(Primary focus), Health service professionals.

Diabetes Southland

An organisation that raises awareness about Diabetes.
Focuses on pushing every citizen to get checked for Diabetes. Promotes Health and Exercise services.
Struggles with publicity
Wanting to let the public know about their diabetes status as most do not bother about it
Wants to raise awareness on the society's unhealthy eating habits
Target Audiences: 13 - 18 years of age (Primary), Working families (Secondary)

South Alive

A neighbourhood community located in South Invercargill.
Charitable trust. Urban rejuvenation community. Focuses on maintaining and upgrading the neighbourhoods of South Invercargill.
Struggles with publicity (Most of the community do not know what South Alive is there for)
Wants to build awareness to the neighbourhood projects. Make/Try to get people to apply. People are daunted by application forms. The lack of empowerment or self-belief in the South Invercargill Community.
Wanting to empower prospective applicants and reassure them of support.
Target Audiences: 25 to 45 years of age females (Primary), Youth aged 16 to 25 (Secondary)

Habitat for Humanity

An organisation that provides help to disaster relief victims. Fill the victim's basic need with housing, repairs, sanitation and clean water. A foundation organisation for a better life. Aims to eliminate poverty housing by providing a hand up to home ownership in southland and also aims to bring people together by building homes, communities and hope.
Struggles with publicity (Public do not know what they do)
Lack of volunteers as most are volunteers are currently from SIT
Promote ReStore.
Target Audiences: Adults aged 25 years and above, Young families.

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From this, I can see that all of the organisations came in with prior to the public not knowing who they are and what they do.